We are made up of several specialty food manufacturing and importing businesses and brands in both e-commerce and wholesale. Our own brands include GoBake, Eco Origin, Chocolate Brown, and The Sprinkle Factory. Additionally, we distribute leading international brands such as Lone Star, Al Brown, and Rufus Teague, among others.

Our manufacturing capabilities feature The Sprinkle Factory, a leading manufacturer and importer of Non Pareils, sprinkles, toppings, and ingredient inclusions for companies in the baking, ice cream, and confectionery industries. Mad Ingredients is a manufacturer and supplier of flavours, food colours, and specialty ingredients to leading food, beverage, and bakery manufacturers and distributors worldwide. Chocolate Brown is an artisan chocolate factory specialising in handmade, award-winning chocolate products. Chocolate Brown also serves as our ‘Sweet Moments’ brand experience store, showcasing our retail products and brands, including chocolate, baking supplies, rubs, and sauces.

Our products can be found in leading supermarkets, specialty retailers, cake shops, bakeries, and food service distributors. They are used by top home and professional bakers, cake artists, cooks, chefs, and food manufacturers from around the world.

We love working together with great people to create and distribute game-changing products and brands, bringing sweet moments to everyday life.

Our Purpose

Creating sweet moments through doing great things with great people

What is a purpose

Our fundamental reason for existence, going beyond profit to articulate the positive impact it aspires to make in the world. It serves as a guiding force, aligning the organisation’s actions with its core values and societal contributions.


Creating One Billion Sweet Moments by 2030

What is a BHAG

It’s Big. It’s Hairy. It’s Audacious. It’s our Big Hairy Audacious Goal (BHAG). A BHAG, is a bold and inspiring long-term objective that guides a company’s vision, fostering employee motivation and commitment. It is a clear and ambitious target, often spanning a decade or more, designed to leverage the company’s strengths and position it competitively in the market.

Sweet Moments

What are Sweet Moments?


A “sweet moment” encapsulates the joy and warmth experienced during special occasions, whether it’s baking treats, enjoying a barbecue, or spending quality time with friends and family. It signifies those delightful instances that create lasting memories and a sense of connection, and it is this essence that defines the heart of meaningful experiences shared with loved ones.

The latest Sweet Moments from our team

Our Sustainability Journey