The Team

Mike Briant

Managing Director

Role: I’m dedicated to defining and facilitating the implementation of our strategy. Moreover, I aim to foster an environment that empowers my team to accomplish great things.

Likes: Working together with great people to achieve great things together.

Sonja McIntyre

Supply Chain Manager

Role: I look after the Customer Services, Purchasing and Logistics team. I oversee the entire supply chain process from procurement to manufacturing including distribution.

Likes: The wonderful team, working with people from a range of departments and making improvements.

James Peng

Purchasing and Logistics

Role: Managing stock orders and coordinating shipping logistics, among other tasks.

Likes: My favorite thing to do at work is make Chris happy, when he’s happy, I’m happy.

Chris Maguire

National Sales Manager

Role: I oversee the bakery sales team and cultivate relationships with key accounts for GoBake.

Likes: I love working with great people, managing a great team and developing great customers. My results come by developing key account strategies and executing them.

HAYLEY EMERY

Account Manager

Role: Account manager for Foodstuffs stores, North and South Islands, and Mitre10 stores nationally. Bringing Sweet Moments products to customers through these great retailers.

Likes: Working within a collaborative team with inspiring and inclusive leadership.

Brooke Mattock

Key Account Manager

Role: My role is to build relationships with Bakery Managers and Cake decorators, and store owners.

Likes: Working with a wonderful fun bunch of humans at GoBake, and great customers that I really enjoy developing relationships and finding solutions.

Lee Johnson

Marketing Manager

Role: I manage the marketing team, planning and providing direction for all marketing and brand activities across the business.

Likes: Working collaboratively with our team to see our visions and ideas come to life. I love being part of this fast-growing team and being involved in the process of developing the business.

Kate Wise

Digital Designer and Marketing Co-Ordinator

Role: My role varies from content creation to designing this website (yay!) and all the things that come along with that.

Likes: The company values really stand true here in the office, I love how we are all treated equally and everyone’s thoughts and opinions are listened to.

Ariel Ajes

Graphic Designer

Role: Designing creative and innovative packaging for new and existing products across all of our brands.

Likes: I enjoy the ability to have a good work / life balance along with a team who supports me and my work.

Tracy Elliott

Executive Assistant

Role: Assisting colleagues with their needs, providing top-notch customer service, handling exports, and adeptly tackling any challenges that arise.

Likes: What I find most fulfilling in my role is seeing contented colleagues and satisfied customers.

Carly Bateman

Customer Success & Operations Coordinator

Role: Overseeing customer success and operations across the business, I manage orders, exports, and cross-site coordination to ensure a smooth end-to-end experience.

Likes: I appreciate working with a passionate, supportive team where we collaborate, innovate, and make things sweeter together.

Francesca de Jong

NPD & Innovation Manager

Role: My role involves developing new products, refining ideas, and supporting innovation across the business.

Likes: The supportive culture, open conversations, and being part of a team that backs each other.

Sophie Spinks

Food Technologist & Quality Manager

Role: Develop new sweet things, including setup recipes in BOMS, tech sheets, factory trials, lab work & oversee the food quality aspect of the business.

Likes: Working with the people here doing sweet stuff.

Jo Hardenbol

Production Supervisor

Role: I am passionate about co-ordinating/supervising all production aspects of The Sprinkle Factory in ensuring that the customer get exactly what they need.

Likes: Seeing the team working together to achieve the common goal, up skilling and passing knowledge onto our staff.

Dave Hardenbol

Inwards & Outwards Operator

Role: I have been with the company for a very long time and that has helped grow my knowledge as the inwards and outwards operator.

Likes: I always enjoy watching the progress in the factory and getting to work with great people everyday.