Specialty

Sweet Moments Group supplies cake shops, bakeries and pastry shops with an extensive range of baking and decorating products. From everyday essentials to finishing touches, our portfolio gives professional bakers access to products for creating, decorating, packaging and presenting their creations.

We understand that professional bakers need reliable products, plenty of choice and great service. In addition, our broad range makes it easier to source multiple baking and decorating categories through one supplier.

We partner with specialty cake supply shops, kitchen shops and discount retailers to provide an extensive selection of baking and cake decorating products.

Our broad portfolio allows retailers to build a range suited to everyone from professional decorators to enthusiastic home bakers. Furthermore, we offer products across decorating, baking, packaging and presentation, helping retailers bring together complementary categories for their customers.

Whether you are refreshing an existing range or looking for new products, our team can help identify options suited to your store and customers.

We work with specialty grocers, supermarkets and other food retailers to provide products that add variety and interest to their shelves.

Our portfolio covers baking, cake decorating, rubs and sauces, giving retailers access to products across both sweet and savoury categories. As a result, businesses can select products suited to their individual customers, store format and market.

In addition, our product development capabilities provide opportunities to explore new concepts and products for specific retail requirements.